Our design team was approached by BusinessWire in search of a refreshed take on their globally-known brand; we were tasked with creating and cultivating an up-and-coming identity to show the world who BusinessWire is. 

I had the pleasure of working alongside several designers together to construct a modernized brand for BusinessWire. We aimed to have the logo showcase the professional aspect of the brand while maintaining a softer edge to reflect friendliness and approachability.