The final project for my editorial course my third year of college challenged us to work with content from a preexisting brand–either Trek or SUP– and create a direct mailer showing off their products.

 

I wanted to showcase simplicity with my mailer, looking like an actual product catalog and giving room for the products to shine. I went in the direction of a heavy emphasis on visuals since we were aiming to advertise a service that allowed you to customize your bicycle to how you want it to be. Therefore, I wanted the information to be easy to retain, and the pictures to be clear to help the customer envision the bike of their dreams.